Your company has a feel, a vibe, a personality. Create a video promoting that well-curated brand image for your business.
Connect with your customers by humanizing your business. Here is the opportunity to take down any barriers and casually identify with your target market. Show them that your motivation goes beyond simply providing a product or service.
Give a sneak peek of what customers can expect from your business when they reach out to you.
This helps remove the barrier of the unknown and develop a relationship with your customer base.
Take the opportunity to show that you value what your customer values. This doesn't have to be a direct marketing piece.
Grow the relationship, grow the trust, grow the customer loyalty, grow your brand.